From left to Right: Kevin Koh - Marketing Manager of SHURE South Asia and Pacific; Gladys Kong - Regional Sales Manager; Jerico Fernando - President of JB Music Philippines and Gerald Lee - Associate Manager for Market Develeopment of SHURE South Asia and Pacific

Shure Officially Launches in the Philippines, Bringing World-Class Microphone Technology to Local Artists and Audio Professionals

Manila, Philippines — The Philippines’ music, entertainment, and events industries have just received a major boost as Shure, the globally renowned brand for microphones and audio technology, officially launched in the country by JB Music Philippines. Known for its legacy of delivering crystal-clear sound and unmatched durability, Shure aims to empower Filipino creators, musicians, broadcasters, and event professionals with premium audio solutions. 

The launch event headed by Mr. Jerico Fernando, President of JB Music and Sports Inc., held at Medusa BGC, gathered an impressive mix of artists, sound engineers, media representatives, and audio enthusiasts. Guests were treated to live performances showcasing Shure’s iconic microphones, wireless systems, and in-ear monitoring solutions.

Shure’s portfolio includes legendary products such as the SM58® – the world’s most popular performance microphone – and the SM7B, a favorite among broadcasters, podcasters, and recording artists. The event also introduced the latest wireless innovations, designed for both live performances and corporate events, ensuring exceptional sound quality in any environment.

With the rise of online content creation, Shure is also set to provide high-quality audio solutions for vloggers, streamers, and podcasters in the country. This move reinforces the brand’s commitment to empowering all types of creators, whether on the big stage or behind a home studio desk.

The launch marks the start of Shure’s deeper presence in the Philippine market, with products now available through authorized distributors and retail partners nationwide. Customers can expect product availability in all JB Music Branches, key audio equipment stores, online platforms, and official Shure dealers.

As the music scene continues to grow and diversify, Shure’s arrival promises to elevate the standard of sound in the Philippines — ensuring that every note, word, and beat is heard with clarity and precision.